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Erica Carraway is a Seattle-based entrepreneur, brand strategist, and founder of Key Wellness LLC, a multi-dimensional ecosystem bridging wellness, culture, and community. With over a decade of experience in business development, marketing, and experiential production, she has built and scaled multiple ventures across beauty, wellness, and events. She is the creator of ALT, a functional herbal coffee alternative rooted in adaptogenic healing, as well as the visionary behind SHIFT Brand Development, ESC Retreats, RESET Hair Studio, and [SPACE] Productions—an experiential platform amplifying culture through intentional gatherings. Erica’s work sits at the intersection of strategy and soul, helping creators and brands transform their ideas into impactful, revenue-generating experiences. Known for her ability to merge storytelling, community, and business infrastructure, she has partnered with organizations such as Lululemon, Columbia Bank, and ARTE NOIR to bring innovative concepts to life. Through her platforms, Erica is committed to redefining what it means to build in alignment creating spaces where wellness, creativity, and entrepreneurship coexist and scale sustainably.