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LaTecia Johnson is a cultural strategist and brand architect building the future of creator-led marketing. As CEO of INGENIUS, a creator marketing platform and agency for the culture economy, she helps brands scale high-impact partnerships across media, sports, and entertainment, where creators are stakeholders and cultural relevance drives revenue. LaTecia builds for a new era: where campaigns are conversations, cultural relevance is the competitive edge, and cultural impact is the ultimate ROI. When influence shifts to impact, the industry changes.